We created a series of four short social films for Jameson, building on the creative direction established in their TVC, with a particular focus on hands, movement and human interaction.

Across four different scenes, we experimented with a variety of camera rigs and techniques to bring the action to life. The challenge was to carry the energy and visual language of the wider campaign into a series of punchy, social-first films.

Highlights included staging a full-blown rave in the pub basement at 9am, with everyone running on coffee rather than whiskey.