Shot entirely in a virtual production studio at Silvertown Studios, London, this mixed-media, montage-style piece features heavyweight boxing champion Anthony Joshua.
With limited time on set with AJ virtual production allowed us to move seamlessly between multiple scenes and scenarios in quick succession, creating a scale and variety that would have been impossible to achieve elsewhere. The result is a fast-paced, visually dynamic piece that captures Anthony’s resilience, determination and relentless drive to be the best in the world.
